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{But they allocate nearly 90 percent of that time to solo activities. Keep related work together and build on previous insights.}] keep your learning organized. Claude builds on your ideas, expands on your logic, and simplifies complexity one step at a time.|Scenario planning and flexible cost structures enable rapid response. Developing proprietary capabilities and first-mover advantages in niche segments provides differentiation. Regular model auditing, diverse training data, and continuous retraining protocols are essential. Offering the right product at the right price at the right time has become more important and harder to do than ever.}

Among the 140 agentic AI and gen AI use cases that consumer players should prioritize, shaping consumer insights and demand and managing customers and channels represent the greatest value. Organizations should evaluate which brands can successfully operate beyond core markets and which should be localized or divested. Consumer players should strive to generate 20 to 30 percent new revenue from their portfolio every ten years.

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Organizations must build comprehensive consumer intelligence capabilities that go beyond traditional market research. In emerging markets, approximately half of consumers research products on social media before purchasing. The behaviors that consumers adopted for coping with life under COVID-19 lockdown—namely, a reliance on digital connectivity and at-home activities—are now permanent parts of their daily lives. This framework provides a systematic approach for businesses to transform their operations, embrace continuous adaptation, and thrive in an environment where consumer sentiment is no longer neatly aligned with consumer spending.

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{Consumer businesses that make long-term, transformative investments in rewiring for growth could unlock up to a 15-percentage-point improvement in EBITDA margins. Instead, more than half of surveyed consumers across markets say that they look for deals on every purchase. Rising prices continue to be the number-one cause for concern among consumers across all 18 of the markets in our survey. The primary motivation is supporting domestic businesses (36% of consumers), followed by better needs alignment (20%). The business landscape in 2025 is characterized by permanent disruption, where traditional consumer behavior models no longer apply. Turn the chore of memorizing the times tables into an awesome and captivating game experience!}